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Brand
Gant
ProjectGant SS25 Essentials
A woman and man posing in casual knitwear and denim against a plain white studio background for Gant SS25 Essentials.

Gant Gant SS25 Essentials 2025

Associated creatives

Freddy Persson
Freddy PerssonPhotographer
Zara Zachrisson
Zara ZachrissonFashion Editor/Stylist
Linda Shalabi
Linda ShalabiHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist

Tags

woman and manwomanmanwoman in white cable knit sweaterwhite cable knit sweatercable knit sweaterman in cream cable knit sweatercream cable knit sweater

Description

This fashion campaign portrait for the Gant SS25 Essentials project features a woman and a man posing against a clean white studio background. The woman wears a white cable-knit sweater under a dark blazer paired with blue jeans and a brown leather belt, while the man wears a cream cable-knit sweater with light trousers. The lighting is soft and even, highlighting the clean textures of the garments. The styling was handled by Zara Zachrisson, with photography by Freddy Persson, hair by Linda Shalabi, and makeup by Anya de Tobon.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (30%)
Denim (20%)

Background

White Seamless

Context

Advertising Campaign