Brand
ProjectGant SS25 Essentials

Gant Gant SS25 Essentials 2025
Associated creatives
Tags
Description
This fashion campaign image for Gant SS25 Essentials features a man and a woman posing against a clean, neutral background. The woman in the foreground wears a dark navy polo shirt with a contrasting white collar and matching navy shorts, accessorized with a tan leather belt. Beside her, the man wears a white polo shirt with dark trousers and a matching tan belt, with his hand raised to his forehead. The studio lighting highlights the clean silhouettes and classic sportswear aesthetic of the collection, captured by photographer Freddy Persson with styling by Zara Zachrisson.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Navy (60%)
Pure White (30%)
Camel (10%)
Background
White Seamless
Context
Advertising Campaign
