Brand
ProjectGant FW24 Menswear

Gant Gant FW24 Menswear 2024
Associated creatives
Tags
Description
A campaign portrait for Gant FW24 Menswear featuring a male model seated on a brown leather sofa. He wears a grey wool overcoat draped over his shoulders, a yellow and purple patterned knit vest over a white-collared polo shirt, and dark trousers. The background consists of vertical dark wood paneling, creating a warm, structured interior setting. The lighting is soft and directional, highlighting the textures of the wool coat and the leather upholstery. The image was photographed by Freddy Persson with fashion styling by Zara Zachrisson.
Style
Editorial, Vertical, Warm, Earthy
Techniques
Natural light
Industries
Designer Fashion
Color
Charcoal (50%)
Golden Yellow (30%)
Chocolate (20%)
Background
Wood Texture
Context
Advertising Campaign
