Fursac Fall 2024 Ad Campaign 2024

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This portrait from Fursac's Fall 2024 ad campaign features model Lorenzo Sutto Lewis posing against a deep blue rolling shutter door. The composition is vertically oriented, capturing the subject full-length as he wears a dark coat, blue denim jacket, patterned neck scarf, and grey trousers. The lighting creates a moody, controlled atmosphere highlighting the tactile textures of the apparel and the industrial backdrop. Bold white typography reading FURSAC overlays the lower portion of the frame. Photography by Kyle Weeks, with creative direction by Gauthier Borsarello and art direction by Jacobs+Talbourdet-Napoleone.