Fursac Fall 2024 Ad Campaign 2024

Description

This black and white portrait for the Fursac Fall 2024 ad campaign was photographed by Kyle Weeks with art direction by Jacobs+Talbourdet-Napoleone and creative direction by Gauthier Borsarello. Model Lorenzo Sutto Lewis stands in profile against a neutral grey studio seamless backdrop, wearing a dark leather-accented jacket, layered scarf, trousers, and sunglasses. Large white typography spelling the brand name cuts horizontally across the foreground. The lighting is clean and directional, highlighting the sharp tailoring and textures of the menswear look.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign