BrandFursac
ProjectFall 2024 Ad Campaign

Fursac Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait from Fursac's Fall 2024 ad campaign features model Lorenzo Sutto Lewis photographed by Kyle Weeks, with art direction by Jacobs+Talbourdet-Napoleone and creative direction by Gauthier Borsarello. The subject is seated against a neutral grey seamless background, wearing a tailored tan blazer over a dark graphic t-shirt, a long dark green scarf, and light wash distressed denim jeans. He also wears dark sunglasses, complementing his curly dark hair and relaxed, direct expression. The studio lighting casts soft shadows, highlighting the rich textures of the wool scarf and structured jacket.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Camel (50%)
Forest Green (30%)
Denim (20%)
Background
Grey Seamless
Context
Advertising Campaign