BrandFursac
ProjectFall 2024 Ad Campaign

Fursac Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black-and-white portrait for the Fursac Fall 2024 ad campaign features model Lorenzo Sutto Lewis wearing a dark pinstripe suit jacket with his arms crossed. He has short curly dark hair and is captured posing against a neutral studio backdrop with his head tilted slightly downward. The campaign was photographed by Kyle Weeks with art direction by Jacobs+Talbourdet-Napoleone and creative direction by Gauthier Borsarello. Bold white text spelling the brand name appears at the bottom of the frame.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Jet Black (70%)
Pure White (30%)
Background
Grey Seamless
Context
Advertising Campaign