How&How delivers a comprehensive brand identity for Freetree, utilizing a bold, playful visual system to communicate its sustainable mission. The project spans digital and physical touchpoints, including out-of-home advertising, motion graphics, and website design.
The aesthetic leans into a minimalist, vector-based style, characterized by organic shapes, flat-fill illustrations, and a vibrant color palette ranging from leaf greens to acer pinks. Dynamic motion graphics introduce fluidity to the brand typography, while the digital interface integrates clean, bold layouts with stylized character design.
