Freetree

Jul 2022

The brand identity for Freetree encompasses a comprehensive visual system designed by How&How. This project spans digital interfaces, billboard advertising, and motion graphics, characterized by a playful and modern aesthetic. The visual language utilizes a vibrant colour palette—including various shades of green, yellow, and red—paired with clean vector lines and bold typography. Techniques such as animation and motion graphics play a key role in the project, seen in the fluid, organic transformations of shapes and typography across digital platforms. The design integrates stylized character illustrations and minimalist icons to create a cohesive brand presence that appears in both outdoor urban settings and online environments.

Horizontal, Commercial, Graphic

Vector