Wild Thingz

Nov 2024

The brand identity for Wild Thingz, a plant-based confectionary range, establishes a bold visual language that leans into a playful, rebellious aesthetic. Created by design agency How&How, the project spans packaging design, out-of-home advertising, and a series of dynamic motion assets that highlight the brand's 'punk not junk' positioning. The identity utilizes high-contrast graphic design, pairing deep, dark greens with vibrant pinks and oranges to create a high-impact shelf presence. The visual suite features stylized vector illustrations of carnivorous plants, which serve as recurring brand mascots across both physical packaging and digital animations. Technically, the brand rollout integrates a mix of 2D motion graphics and 3D CGI product renders. The motion design highlights the brand's irreverent tone through kinetic typography and fluid character animation, while the clean, minimalist product shots emphasize the ingredient-focused nature of the sweets.

Horizontal, Commercial

CPG / Packaged Food

Solid Colour

Brand Film / Corporate Video