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BrandFreetree
ProjectBrand Identity
Colorful illustrated character shapes with smiley faces and color hex codes labeled for Freetree brand identity by How and How.

Freetree Brand Identity 2022

Associated creatives

How&How
How&HowGraphic Design

Tags

brand identity illustrationcolour palette illustrationfreetree brand identityfreetree colour palettebrand identitycolour palettefreetree

Description

This graphic illustration features a collection of colourful, organic character shapes with simple smiling faces against a pale background. Each shape is labeled with a specific colour name and hex code, including Leaf Green, Autumn Yellow, Forest Green, Maple Red, Acer Pink, Peach Blossom, and Pine Green. The piece was designed by How&How as part of the brand identity project for Freetree. The composition employs clean vector lines, flat filled shapes, and a bright, playful colour palette.

Style

Horizontal, Commercial, playful, Minimalist, Graphic

Techniques

Typography, Vector

Color

Lime (20%)
Lemon (20%)
Crimson (20%)

Background

Solid Colour

Context

Advertising Campaign