Freetree Brand Identity 2022

Description

This motion graphics animation showcases the brand identity for Freetree, created by How&How. The video opens with a coral-red computer mouse cursor positioned against a solid pale peach background before transitioning into a lime-green cursor on a dark green backdrop. As the animation progresses, organic lime-green shapes frame the corners while the Freetree wordmark appears alongside the cursor. The clean vector aesthetic utilizes smooth digital motion and bold graphic color contrasts.