Logo
A presenter standing on a stage facing a large screen displaying the text "THIS IS CONCRETE 2.0" alongside a graphic logo.
Biozeroc brand identity design featuring white typographic list and a carved beige sculptural object on black
Biozeroc brand identity posters displayed on construction hoarding showing purple, orange, and concrete visual panels.
Biozeroc brand identity design featuring a grid of six panels displaying typography, textured cylindrical samples, and microscopic organic shapes.
Text overlay reading HOUSE OF HARD THINGS against floating concrete blocks and warm shadows
Digital product post for Biozeroc showing a concrete brick graphic against a textured warm neutral background.
A presenter standing on a stage facing a large screen displaying the text "THIS IS CONCRETE 2.0" alongside a graphic logo.

Biozeroc Brand Identity 2024

About

How&How developed a comprehensive brand identity for Biozeroc, a technology company focused on sustainable bioconcrete solutions. The visual system balances raw industrial textures with clean graphic design, leaning into a modern aesthetic defined by bold sans-serif typography and a high-contrast color palette of purple and orange. Technical executions across the identity include 3D render / CGI compositions that emphasize tactile material forms alongside motion graphics and animation. These elements illustrate the brand's focus on material innovation, utilizing minimalist layout principles and dynamic indicators to translate complex environmental data into accessible corporate communications. The system scales from digital interfaces to physical environmental applications, including signage and hoardings.

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