Nice Pies
Brand Identity
May 2024
Nice Pies establishes a distinct brand identity that leverages a playful, modern aesthetic. The project utilizes a consistent graphic language defined by quirky, cartoon-inspired character illustrations and bold typography, applied across various physical and digital touchpoints. The visual system channels a casual, vibrant energy through the use of saturated color palettes, vector-based graphics, and minimalist layouts. The execution leans into a commercial style, integrating clean photography and motion graphics to present the brand across apparel, stationery, and product packaging. Design work for the project was provided by PLUSMINUS Studio, Dark Igloo, Cold Cuts, How&How, Koto, Nice Guy, Chris Thorpe Design, and Land of Plenty.
Horizontal, Commercial, Clean
Advertising Campaign
