Nice Pies: Brand Identity

May 2024

Nice Pies builds a comprehensive brand identity that leans into a playful, minimalist aesthetic. The project, rooted in the food and beverage industry, spans apparel, stationery, and collateral, utilizing custom typography and whimsical cartoon character illustrations to define its visual language. Key graphic elements include bold red and orange ink palettes, contrasted against clean white backgrounds and natural textures like wood and stone. Techniques such as saturated motion graphics and vector design anchor the identity, while the integration of lifestyle imagery provides context for the brand's graphic application. The creative output was developed by PLUSMINUS Studio, Dark Igloo, Cold Cuts, How&How, Koto, Nice Guy, Chris Thorpe Design, and Land of Plenty.

Horizontal, Commercial, Clean

Advertising Campaign