Freetree Brand Identity 2022

Description

This brand identity and website design project for Freetree, created by How&How, features a vibrant digital interface set against a dark green backdrop. The central screen displays bold white typography stating over 40,000 partner shops, accompanied by brand partner logos such as Lidl and IKEA. Playful, stylized character illustrations in bright lime green and pink frame the composition, adding a friendly touch. The top left corner shows the Freetree logo alongside a computer cursor icon. The entire digital display is framed by a photographic aerial view of a dense green forest canopy.

Style

Horizontal, Commercial, Graphic, Nostalgic

Techniques

Typography, Vector

Industries

E-commerce Platforms

Color

Context

Website / Web