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Large green and white outdoor advertising billboard on a brick building corner displaying bold typography and photo of a child

Freetree Brand Identity 2022

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Description

An exterior street-level view shows a large corner billboard mounted on an aged brick building. The billboard features deep green panels with large lime-green typography reading "Something for you. Something for us all." alongside brand logos and an inset photographic image of a young person. The surrounding urban street corner includes dark asphalt roads, closed metal security shutters on adjacent storefronts, and multi-story brick buildings under a clear sky. How&How provided graphic design for this brand identity project by Freetree.

Style

Horizontal, Commercial, Clean

Color

Forest Green (50%)
Lime (50%)

Background

Street

Context

Out of Home (OOH)