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Freeform: 25 Days of Christmas

Date

Oct 2026

Description

Freeform celebrates the holiday season with their 25 Days of Christmas promotional campaign. This project blends 2D character animation with live-action movie clips to create a festive narrative featuring iconic holiday symbols like gingerbread men and stockings. ROVE led the animation production, working under the executive creative direction of Jay Brown. Executive producer Gabe Bornstein oversaw the project, which utilizes a saturated palette of traditional holiday hues to maintain a nostalgic atmosphere across its horizontal commercial format.

Style

Horizontal, Commercial, Clean, Nostalgic

Techniques

Animation

Event

Christmas

Color
Pure White
Forest Green
Scarlet
Context

TVC / TV Commercial, Brand Film / Corporate Video

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