Flor & Fjære

Apr 2023

The brand identity for Flor & Fjære reflects the garden destination through a clean, organic visual system. Developed by Studio Oker, the design utilizes a palette of pale greens, soft pinks, and warm earth tones to ground the brand in its natural, botanical setting. The project integrates custom typography, including GT Ultra Median and Standard, alongside vibrant, stylized illustrations by Robert Lönnqvist. Captured with a focus on editorial and commercial applications, the visual language extends from environmental signage and print collateral to outdoor advertising and digital animation. Photography by Anne Valeur and Tom Haga defines the brand’s documentary-style aesthetic, placing print materials and menus within the physical garden landscape. These applications leverage natural light and raw textures to create a cohesive, inviting presence that balances high-end design with playful, illustrative elements.

Commercial, Clean, Horizontal

Natural light