Okse
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2021
Description
The brand identity for Okse establishes a visual language centered on a palette of vibrant yellow and neutral grey tones. Developed by Studio Oker with illustration by Jay Cover, the identity utilizes clean typography and minimal line art to anchor the various touchpoints of the project. From tactile stationery and editorial book design to digital assets and branded apparel, the system maintains a consistent graphic sensibility. The work relies on a minimalist approach, featuring vector-based character illustrations and bold serif type that carry across both print and digital media, including smartphone interfaces and social media mockups.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Golden Yellow
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