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Brand
Flor & Fjære
ProjectBrand Identity

Flor & Fjære Brand Identity 2023

Associated creatives

Studio Oker
Studio OkerGraphic Design
Robert Lönnqvist
Robert LönnqvistIllustration
Anne Valeur
Anne ValeurPhotography
Tom Haga
Tom HagaPhotography

Tags

typography showcase videotypography showcasetypography videogt ultra typefacegt ultratypeface comparison

Description

This brand identity showcase video for Flor & Fjære displays typeface comparisons featuring GT Ultra Median Thin and GT Ultra Ultra Standard styles. The split-screen composition highlights uppercase and lowercase letterforms against pale green and off-white backdrops, accompanied by descriptive captions detailing typographic characteristics. Graphic design was developed by Studio Oker, with additional creative contributions from Robert Lönnqvist, Anne Valeur, and Tom Haga.