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Green directional signpost with pink and yellow arrows pointing to Rose Garden and Japanese Garden against a pale sky background

Flor & Fjære Brand Identity 2023

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Description

This photograph features a green cylindrical directional signpost set against a pale overcast sky. Attached to the post are two colored arrow signs with black serif typography. The left-pointing pink sign reads Rose Garden, while the right-pointing yellow sign reads Japanese Garden. The image is part of the Brand Identity project for Flor & Fjære, created by Studio Oker, Robert Lönnqvist, Anne Valeur, and Tom Haga.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Color

Olive (40%)
Blush (30%)
Butter (30%)

Background

Overcast Sky

Context

Advertising Campaign