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ProjectBrand Identity
Outdoor advertising billboard for Flor & Fjære featuring bold dark green text on a light green background with a stone street below.

Brand Identity 2023

Associated creatives

Studio Oker
Studio OkerGraphic Design
Robert Lönnqvist
Robert LönnqvistIllustration
Anne Valeur
Anne ValeurPhotography
Tom Haga
Tom HagaPhotography

Tags

advertising billboardbillboardgreen billboardoutdoor advertisingflor and fjaere branding

Description

An outdoor advertising billboard displays the Flor & Fjære brand identity on a light green panel with bold dark green typography. The main text reads SPRING 2023, OPEN alongside secondary informational copy and the Flor & Fjære logo. The billboard stands on a dark green metal frame positioned above a stone-paved street and a building exterior. Natural sunlight casts sharp shadows across the pavement and the lower structure.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Tourism Boards

Color

Sage (70%)
Forest Green (30%)

Background

Street

Context

Out of Home (OOH)