Château Picoron: Brand Identity

Dec 2021

Château Picoron’s brand identity project centers on a tactile, editorial approach to wine packaging, balancing artisanal illustration with minimalist typography. The visual system, developed by OlssønBarbieri, integrates illustrative works by Jochen Gerner to contrast clean, structured label design with the organic nature of the product. The project leans into editorial photography by Anne Valeur, which captures the bottles across diverse settings ranging from market crates to domestic kitchens and exterior stone facades. Techniques such as analogue film and natural light define the series, emphasizing a warm, clean aesthetic that highlights paper texture and intricate graphic details. The collaboration results in a cohesive identity that spans from bespoke typographic treatments to packaging components like corks and tote bags, grounding the wine brand within a tangible, artisanal landscape.

Editorial, Vertical, Warm, Clean

Analogue / film, Natural light

Advertising Campaign