Logo
Digital color palette board featuring ten distinct rectangular color swatches with hex codes, RGB, and CMYK values.
Typography poster for Feeld brand identity featuring brown text on a light green background with small icon symbols
Smartphone displaying the Feeld app interface placed on a bright pink and red graphic surface with bold typography.
Illuminated square storefront sign with the word FEELD in white against a colourful abstract pink, orange, and green background.
A smartphone resting on deep green textured fabric displaying an active social media profile feed.
White metal A-frame sidewalk sign displaying a Feeld Social poster with two smiling women holding drinks at night
A laptop displaying the Feeld dating app homepage resting on a metal table with warm sunlight casting harsh shadows.
Two Feeld outdoor advertising posters displayed on a city street and on a hedge wall showing typography and portrait photography
Digital color palette board featuring ten distinct rectangular color swatches with hex codes, RGB, and CMYK values.
Typography poster for Feeld brand identity featuring brown text on a light green background with small icon symbols
Smartphone displaying the Feeld app interface placed on a bright pink and red graphic surface with bold typography.

Feeld Brand Identity 2024

About

The brand identity project for dating app Feeld serves as a comprehensive overhaul of the platform's visual system. Created in collaboration with graphic design studio Made Thought and photographer Molly Matalon, the project introduces a fluid, expressive aesthetic that bridges digital interface design with tactile brand assets. The execution leans into vibrant, saturated color gradients—spanning magenta, lavender, and neon green—to create a distinct visual language across both app and out-of-home touchpoints. The work incorporates variable typography and minimalist motion graphics, emphasizing a clean, deliberate approach to digital interaction. Imagery throughout the campaign features candid, documentary-style photography alongside studio-captured lifestyle shots that ground the platform’s abstract motifs in human connection. By utilizing high-contrast lighting and organic textures, the identity establishes a cohesive look that functions across mobile UI, street-level signage, and large-format advertising.

Brand

Feeld

Credits

Made Thought
Graphic Design
Molly Matalon
Photography
Andrew PeetMaria DimitrovaNyomi WarrenJulia WelchMarty TzonovLauren FestaHarry BowleyDanielle Gurley
Feeld Team

Industries

Apps & Digital Platforms

Styles

CommercialHorizontal
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