Feeld

Jan 2024

Feeld introduces a comprehensive brand identity system that translates digital interaction into a physical and graphic language. Developed in collaboration with Made Thought, the project establishes a vibrant visual framework characterized by saturated color gradients, custom variable typography, and modular UI elements. The design system bridges the gap between app-based connectivity and tangible brand touchpoints, utilizing a palette of neon pinks, reds, and deep greens to anchor the visual experience across diverse formats. Photography by Molly Matalon provides an intimate, documentary-style lens to the campaign, grounding the abstract graphic motifs in authentic human connection. The execution spans motion graphics, out-of-home advertising, and minimalist UI illustration, consistently applying a clean and precise aesthetic. The project team, including internal members from Feeld, integrated community-driven elements into the typography and motion systems to emphasize themes of expression and individual curiosity.

Commercial, Horizontal

Apps & Digital Platforms