Feeld

Jan 2024

The brand identity project for dating app Feeld serves as a comprehensive overhaul of the platform's visual system. Created in collaboration with graphic design studio Made Thought and photographer Molly Matalon, the project introduces a fluid, expressive aesthetic that bridges digital interface design with tactile brand assets. The execution leans into vibrant, saturated color gradients—spanning magenta, lavender, and neon green—to create a distinct visual language across both app and out-of-home touchpoints. The work incorporates variable typography and minimalist motion graphics, emphasizing a clean, deliberate approach to digital interaction. Imagery throughout the campaign features candid, documentary-style photography alongside studio-captured lifestyle shots that ground the platform’s abstract motifs in human connection. By utilizing high-contrast lighting and organic textures, the identity establishes a cohesive look that functions across mobile UI, street-level signage, and large-format advertising.

Commercial, Horizontal

Apps & Digital Platforms