BrandFeeld
ProjectBrand Identity

Feeld Brand Identity 2018
Associated creatives
Tags
Description
A large rectangular billboard featuring the Feeld brand identity is mounted on a textured brick wall beneath a dark railway bridge. The poster displays a warm orange and dark brown graphic design with overlapping abstract limbs and stylized typography reading curiosity. The surrounding urban environment includes paved brick flooring on the street level and a metal railway sign affixed to the adjacent brick pillar. Natural ambient light illuminates the street-level scene without direct artificial flash.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Apps & Digital Platforms
Color
Burnt Orange (50%)
Chocolate (30%)
Cream (20%)
Background
Street
Context
Out of Home (OOH)