Feeld

Nov 2024

Feeld expands its brand presence through a comprehensive identity project, centered on the launch of a self-titled publication. The editorial design system utilizes a saturated color palette of vibrant pinks and yellows, paired with high-contrast typography to anchor the brand's contemporary cultural discourse. This project features creative direction and design by Blok Design, with additional creative and art direction from Feeld, Andrew Peet, Siavash Khasha, Nyomi Warren, and Julia Quesnel Welch. The collateral extends into experiential activations, including urban newsstand installations and retail displays that merge commercial aesthetics with editorial layouts. The visual identity incorporates both clean, high-key studio photography and documentary-style lifestyle imagery. The editorial work, led by Maria Dimitrova and Haley Mlotek with contributing editors Seb Emina, Jazmine Hughes, and Lucy McKeon, focuses on intimate storytelling and textual depth, underscored by poetry editing from Kathryn Maris.

Clean, Horizontal