Feeld: Brand Identity

Nov 2024

Feeld explores the intersection of intimacy and editorial design with its comprehensive brand identity, centered around a curated print publication. The project utilizes a vibrant, high-key color palette dominated by saturated magenta and yellow, channelled through retail installations, street-level newsstands, and a structured, typography-heavy layout. Creative direction and design for the project were led by Blok Design, with additional creative and art direction from Feeld, Andrew Peet, Siavash Khasha, Nyomi Warren, and Julia Quesnel Welch. Editorial content is helmed by editors Maria Dimitrova and Haley Mlotek, supported by contributing editors Seb Emina, Jazmine Hughes, and Lucy McKeon, and poetry editor Kathryn Maris. The visual language blends clean, graphic editorial storytelling with candid, documentary-style photography.

Clean, Horizontal