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Frank Green: Emotional Support Water Bottle

Date

Jul 2021

Description

Frank Green presents the Emotional Support Water Bottle project, a commercial product campaign focused on the brand’s signature reusable vessels. The series highlights the versatility of the bottle through a variety of thematic tabletop compositions, ranging from pastel-hued arrangements featuring vintage figurines and delicate glasswork to minimalist, graphic setups using contrasting textures like rubber and ceramic. Captured by photographer Lauren Bamford, the series utilizes directional lighting to accentuate the matte finish of the bottles. Set design and art direction by Emma Byrne Creative anchor the project, building distinct environments that layer eclectic props—such as gelatin art, gourmet pastries, and ice blocks—to place the product within varied, playful narratives. The work maintains a consistent focus on silhouette and surface, utilizing a mix of soft and hard light to bring depth to the imagery.

Style

Vertical, Commercial, Clean

Context

Advertising Campaign

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