Exale’s brand identity project establishes a visual language defined by playful character-driven narratives and high-contrast typography. Developed with graphic design by Harold Bennett and illustration by Inga Ziemele, the project spans a variety of touchpoints, including bespoke packaging, merchandise, and promotional materials. The visual system leverages a vibrant, saturated color palette that complements the whimsical, vector-style illustrations central to the brand's aesthetic.
Techniques such as CGI-rendered product shots and clean graphic layouts are used throughout the campaign to highlight the diverse range of beverages and merchandise. From detailed can labeling to screen-printed tote bags and cardboard shipping components, the design work balances commercial clarity with an artistic, hand-drawn sensibility. The identity leans into a modular design approach, ensuring consistency across both physical goods and digital assets.
