The brand identity project for Personal Effects centres on a curated apparel release, utilising high-contrast visuals to highlight garment details. The aesthetic employs a minimalist approach, pairing crisp white cotton textiles with stark, black typography.
Featuring graphic design by Studio Lowrie and poetry by Harold Bennett, the identity incorporates handwritten script and structured text blocks across various surfaces of the t-shirt, including the chest, sleeves, and collar. The execution leans into clean, commercial composition to emphasise the interplay between the fabric texture and the printed elements.
