Personal Effects
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2022
Description
Personal Effects defines its brand identity through a series of minimal apparel graphics featuring high-contrast typography and original poetry. The collection utilizes a stark palette to highlight custom handwritten script and sans-serif lettering applied to white cotton t-shirts. Graphic design for the project was provided by Studio Lowrie, while the apparel features original poetry written by Harold Bennett. The execution emphasizes clean lines and directional lighting, focusing on the tactile quality of the textile prints.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Pure White
Background
Black Seamless
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