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BrandExale
ProjectBrand Identity
Five Exale beer cans featuring colorful illustrated cartoon characters against a solid yellow background

Exale Brand Identity 2023

Associated creatives

Harold Bennett
Harold BennettGraphic Design
Inga Ziemele
Inga ZiemeleIllustration

Tags

illustrated beer cansbeer cansillustrated canscansexale beer cansexale cans

Description

Five metallic beverage cans are arranged diagonally against a vibrant solid yellow background as part of the Exale brand identity project. Each can features unique, colorful cartoon illustrations with playful characters, whimsical scenes, and bold typography indicating different beer styles and alcohol volumes. The design incorporates bright pastel and primary hues, clean vector-style line work, and glossy surfaces that reflect light. The composition captures the dynamic packaging design created by Harold Bennett and Inga Ziemele.

Style

Horizontal, Commercial, playful, Saturated, Minimalist

Techniques

Vector, 3D render / CGI

Industries

Alcoholic Beverages

Color

Golden Yellow (50%)
Pure White (30%)
Navy (20%)

Background

Solid Colour

Context

Advertising Campaign, E-commerce / Product