BrandExale
ProjectBrand Identity

Exale Brand Identity 2023
Associated creatives
Tags
Description
This top-down photograph showcases a vibrant brand identity project for Exale, designed by Harold Bennett and illustrated by Inga Ziemele. Five colourful, circular illustrated bottle caps with distinct cartoon artwork and typography are arranged across a textured bed of golden-brown brewing grain. The composition is viewed from above through the circular glass hatch of a stainless steel industrial brewing vessel, framed by a metal rim secured with bolts. The lighting is bright and even, highlighting the detailed graphics and playful colours of the merchandise against the natural grain texture.
Style
Artistic, Humorous, Vertical, Earthy
Industries
Alcoholic Beverages
Color
Golden Yellow (30%)
Sage (30%)
Rust (40%)
Background
Warehouse
Context
Advertising Campaign