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BrandExale
ProjectBrand Identity
Exale brand identity poster with purple typography and illustrations of a boombox and friendly ghosts on black background

Exale Brand Identity 2023

Associated creatives

Harold Bennett
Harold BennettGraphic Design
Inga Ziemele
Inga ZiemeleIllustration

Tags

brand identity posterposter designbrand identitypurple typographytypographyillustrated boomboxboombox illustrationboombox

Description

This brand identity poster for Exale features bold purple typography and playful line-art illustrations set against a solid black background. Central artwork includes an illustrated boombox topped with whimsical, smoke-like ghost figures. Surrounding text elements announce late nights, live music, DJs, and brews with detailed venue location information. The composition utilizes high-contrast graphic elements and expressive letterforms created by Harold Bennett and Inga Ziemele.

Style

Artistic, Vertical, Clean, Graphic

Techniques

Typography, Vector

Industries

Alcoholic Beverages

Color

Pure White (70%)
Lilac (30%)

Background

Solid Colour

Context

Advertising Campaign, Website / Web