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BrandExale
ProjectBrand Identity
Exale beer can label design featuring a cartoon bird surfing a wave with a yellow surfboard and a small fish on another wave

Exale Brand Identity 2023

Associated creatives

Harold Bennett
Harold BennettGraphic Design
Inga Ziemele
Inga ZiemeleIllustration

Tags

beer can labelbeer labelcan labelsurf illustrationcartoon bird surfingsurfing birdbird surfyellow surfboardsurfboard

Description

This project features a playful beer can label illustration created for Exale as part of their Brand Identity project. Illustrated by Inga Ziemele with graphic design by Harold Bennett, the green-toned label depicts a cartoon bird wearing sunglasses and pink shorts while surfing on a yellow board over a stylized blue wave. A smaller purple fish surfs on a secondary wave nearby, surrounded by forest elements and descriptive typography outlining the West Coast IPA product details. The composition utilizes vibrant green background tones and bold graphic styling to create a distinct commercial asset.

Style

Artistic, Square, playful, Graphic

Techniques

Typography, Vector

Industries

Alcoholic Beverages

Color

Lime (60%)
Sky Blue (20%)
Lemon (20%)

Background

Illustrated Frame

Context

E-commerce / Product