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BrandExale
ProjectBrand Identity
Illustrated beer label featuring a green cyclist riding a purple bicycle with flaming wheels on a yellow background

Exale Brand Identity 2023

Associated creatives

Harold Bennett
Harold BennettGraphic Design
Inga Ziemele
Inga ZiemeleIllustration

Tags

illustrated beer labelbeer labelillustrated labelgreen cyclistcyclist illustrationcartoon cyclistpurple bicyclebicycle illustration

Description

This illustrative beer label design features a vibrant cartoon character with green skin riding a purple bicycle equipped with flaming wheels and a crate of drinks. Set against a bright yellow background with wavy borders, the artwork incorporates bold typography and whimsical smoke motifs. Text elements on the label detail product information, ingredients, and serving suggestions. The composition employs flat colour fills and strong black outlines in a playful, graphic style.

Style

Artistic, Square, playful, Graphic

Techniques

Typography, Vector

Industries

Alcoholic Beverages

Color

Mustard (70%)
Violet (20%)
Royal Blue (10%)

Background

Solid Colour

Context

E-commerce / Product