Exale Brand Identity 2023

Description

This photograph for the Exale brand identity project features a person wearing a light blue polo shirt and dark trousers, carrying a cream canvas tote bag. The prominent tote bag displays a detailed black illustrative design showcasing stylized characters including a dolphin and abstract figures, alongside the Exale brand logo. Harold Bennett provided graphic design contributions while Inga Ziemele created the illustration. The natural lighting highlights the textured cotton fabric of the bag against an outdoor architectural backdrop.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Color

Background

Street

Context

Advertising Campaign