Dodge Brand Identity 2022

Description

This graphic design piece presents a triptych poster layout created for the Dodge brand identity project by Megan Perkins and Jesse Hunniford. The composition features three distinct vertical panels with crumpled paper textures in deep green, bright yellow, and light blue. Large, slanted sans-serif typography reads "Enjoy Tonight" on the left panel and "And Tomorrow" on the right panel, accompanied by the Dodge logo. A cylindrical beverage can featuring matching blue and yellow branding is positioned centrally across the layout against a concrete background.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Beverages

Color

Background

Concrete Texture

Context

Advertising Campaign