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BrandDodge
ProjectBrand Identity
Yellow italic typography spelling Dodge layered over a solid bright turquoise blue background

Dodge Brand Identity 2022

Associated creatives

Megan Perkins
Megan PerkinsGraphic Design
Jesse Hunniford
Jesse HunnifordPhotography

Tags

yellow typographytypographyyellow textdodge textdodge typographygraphic design

Description

Graphic design asset for the Dodge brand identity project featuring bold yellow typography set against a solid turquoise blue background. The italicized lettering is layered with a semi-transparent offset effect, creating a sense of movement. The composition utilizes high-contrast primary colour blocking with clean, crisp vector lines. Megan Perkins contributed graphic design expertise alongside photography by Jesse Hunniford.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Vector

Industries

Luxury Automotive

Color

Golden Yellow (50%)

Background

Solid Colour

Context

Advertising Campaign