DKNY

Nov 2024

For its Holiday 2024 ad campaign, luxury fashion house DKNY captures the quintessential spirit of a New York City winter, seamlessly blending the polished precision of studio portraiture with the raw, cinematic energy of an urban snowstorm. Under the direction of Brendan Dacey and the steady photographic lens of Christian MacDonald, the campaign presents a curated vision of metropolitan festive style. The imagery transitions between high-key lighting within a controlled studio environment, where tactile textures like shimmering sequins, metallic cable-knits, and reflective satin are brought to life, and the evocative, natural light of the Brooklyn Promenade at night. By utilizing live-action techniques and a cool, desaturated color palette, the production leans into a sophisticated editorial minimalism, framing models Felice Nova Noordhoff, Emm Arruda, and Khalil Ghani against the iconic silhouette of the Manhattan Bridge. The interplay between vibrant red accents and deep, moody urban backdrops serves to ground the high-fashion aesthetic, ensuring the collection feels both timeless and deeply rooted in the city's seasonal landscape. Through thoughtful composition and deliberate lighting, the campaign evokes a festive atmosphere that is as gritty as it is glamorous, reinforcing the brand's identity as the definitive voice of contemporary New York style during the year's most celebratory season.

Commercial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion