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  • ·DKNY Holiday 2024 Campaign Editorial by Christian MacDonald
ProjectHoliday 2024 Ad Campaign
Model wearing a white cable-knit sweater and pom-pom beanie standing before a snowy bridge and city skyline.

Holiday 2024 Ad Campaign 2024

Associated creatives

Big and Partners
Big and PartnersAgency
Brendan Dacey
Brendan DaceyDirector
Christian MacDonald
Christian MacDonaldPhotographer
Felice Nova Noordhoff
Felice Nova NoordhoffModels
Emm Arruda
Emm ArrudaModels
and Khalil Ghani
and Khalil GhaniModels
Milton Dixon
Milton DixonFashion Editor
Brooklyn Promenade
Brooklyn PromenadeLocation

Tags

woman wearing cable knit sweaterwoman in cable knit sweatercable knit sweaterwhite beaniepom pom beaniefringed scarfwhite scarfwhite woman standing outdoorswoman standingwhite woman

Description

Captured by photographer Christian MacDonald for the DKNY Holiday 2024 ad campaign, this outdoor editorial features a female model posing along the waterfront. She wears a cream cable-knit sweater, matching fringed scarf, and a pom-pom beanie against an urban backdrop with falling snow. The scene is set near a large suspension bridge and city skyline under cool winter lighting. Direction was provided by Brendan Dacey with fashion editing by Milton Dixon.

Style

Editorial, Horizontal, Cool, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (70%)
Pure White (30%)

Background

Bridge

Context

Advertising Campaign