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  • ·DKNY Holiday 2024 Campaign by Christian MacDonald
BrandDKNY
ProjectHoliday 2024 Ad Campaign
Two models standing outdoors during a snowy night for a DKNY advertising campaign shot by Christian MacDonald

DKNY Holiday 2024 Ad Campaign 2024

Associated creatives

Big and Partners
Big and PartnersAgency
Brendan Dacey
Brendan DaceyDirector
Christian MacDonald
Christian MacDonaldPhotographer
Felice Nova Noordhoff
Felice Nova NoordhoffModels
Emm Arruda
Emm ArrudaModels
and Khalil Ghani
and Khalil GhaniModels
Milton Dixon
Milton DixonFashion Editor
Brooklyn Promenade
Brooklyn PromenadeLocation

Tags

two models outdoorstwo modelsmodels outdoorswoman in dark topdark topman in black coatblack coatman in dark coat

Description

This image from the DKNY Holiday 2024 ad campaign was captured by photographer Christian MacDonald at the Brooklyn Promenade. The scene features two models posing outdoors at night amidst gently falling snow, with urban lighting softly illuminating the background. The female model wears a dark sleeveless top, while the male model wears a button-down shirt under a dark coat. The composition uses a vertical framing with deep shadows and natural contrast, embodying a polished commercial style.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)

Background

Street

Context

Advertising Campaign