The DKNY Fall 2025 campaign features Hailey Bieber in a series of portraits that highlight the season's focus on structured outerwear and classic athletic-inspired tailoring. Photographed by Mikael Jansson, the imagery captures a minimalist aesthetic, pairing oversized varsity jackets and plaid blazers with utilitarian accessories.
The campaign utilizes a mix of flash and soft lighting techniques, contrasting industrial-inspired backgrounds with a clean, commercial visual language. The session leans into a palette of greys and neutrals, anchoring the collection’s focus on texture and layering.
