DKNY
Fall 2025 Campaign
Brand
ProjectFall 2025 Campaign
Date
Sep 2025
Description
DKNY presents its Fall 2025 campaign, featuring Hailey Bieber in a series of portraits that highlight the season’s focus on structured outerwear and elevated casual wear. Photographed by Mikael Jansson, the campaign centers on textured varsity jackets and tailored plaid blazers, set against clean, industrial-inspired backgrounds. The imagery utilizes a mix of direct flash and soft light to emphasize the materiality of the collection, from quilted leather-look sleeves to bold chenille lettering. This commercial fashion work captures a modern, graphic aesthetic through vertical and horizontal compositions.
Style
Commercial, Vertical, Clean
Techniques
Flash
Industries
Designer Fashion
Color
Jet Black
Golden Yellow
Background
Textured Backdrop
Context
Advertising Campaign
Associated creatives
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