DKNY: Fall 2025 Campaign
Brand
Date
Sep 2025
Description
The DKNY Fall 2025 campaign features Hailey Bieber in a series of portraits that highlight the season's focus on structured outerwear and classic athletic-inspired tailoring. Photographed by Mikael Jansson, the imagery captures a minimalist aesthetic, pairing oversized varsity jackets and plaid blazers with utilitarian accessories. The campaign utilizes a mix of flash and soft lighting techniques, contrasting industrial-inspired backgrounds with a clean, commercial visual language. The session leans into a palette of greys and neutrals, anchoring the collection’s focus on texture and layering.
Style
Clean, Editorial
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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