DKNY: NY Made Me
Brand
Date
May 2023
Description
The NY Made Me campaign for DKNY serves as a kinetic portrait of New York City, drawing on the city's inherent energy to frame the brand's latest collection. The project utilizes a wide-ranging visual language, oscillating between sweeping drone footage of the skyline and grounded, intimate vignettes set in urban interiors. Directed through a cinematic lens, the film leans into a metropolitan aesthetic characterized by warm, golden hour lighting and high-contrast night sequences. Production was handled by Golden Projects, anchoring the narrative in the shifting rhythms of downtown life.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Drone footage
Industries
Color
Beige
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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