DKNY: Paper
Brand
Date
Apr 2024
Description
DKNY’s 'Paper' campaign captures a high-energy nightlife aesthetic, grounding the brand in an environment defined by saturated purple lighting and laser-lit atmosphere. The video project leans into a raw, kinetic visual language, utilizing fast-paced movement and rapid cuts to maintain a dynamic tempo. Produced by Pan Up Productions, the film explores textures through handheld camera movements and lo-fi digital overlays. The work utilizes neon color palettes and vertical formatting to engage with contemporary fashion retail standards.
Style
Vertical, Action, Cinematic, Neon
Techniques
VHS / lo-fi
Industries
Color
Violet
Jet Black
Background
Nightclub
Context
Advertising Campaign
Associated creatives
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