Dior

Feb 2025

For the Dior Spring 2025 menswear ad campaign, the iconic fashion house presents a meticulously curated aesthetic that channels a surreal, botanical-forward narrative. Guided by the vision of Dior Men’s Creative Director Kim Jones and the creative direction of Karl Bolander and Ronnie Cooke Newhouse, the campaign leans into a playful juxtaposition between high-end tailoring and whimsical, organic elements. Captured by photographer Pieter Hugo, the series utilizes expert studio strobe lighting to create a clean, crisp, and high-fashion editorial finish that elevates the collection. The imagery features a diverse cast of models—including Malick Bodian, Oskar Geipel, and LV Yifan—posing upon vibrant, geometric pedestals that punctuate the soft pastel backdrops. Lush, oversized tropical foliage provides a verdant contrast to the collection's refined wool suits, intricate knitwear, and structured leather accessories. The presence of hand-painted ceramic cat figurines throughout the studio setting imbues the campaign with a sense of curated spontaneity, effectively highlighting key details like embroidery and hardware. With seamless styling by Melanie Ward, expert grooming from Benjamin Muller, and makeup artistry by Peter Philips, the campaign reads as a sophisticated exploration of modern masculinity. This editorial project effortlessly marries luxury commercial sensibilities with a stylized, artistic vision, ensuring each frame serves as a testament to the brand's enduring commitment to precision and craft.

Editorial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion