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BrandDior
ProjectSpring 2025 Ad Campaign
Black model wearing a grey jacket holding a black saddle bag against large green leaves

Dior Spring 2025 Ad Campaign 2025

Associated creatives

Kim Jones
Kim JonesDior Men’s Creative Director
Karl Bolander and Ronnie Cooke Newhouse
Karl Bolander and Ronnie Cooke NewhouseCreative Director
Pieter Hugo
Pieter HugoPhotographer
Dugyeong Kim
Dugyeong KimModels
Louis Mercurol
Louis MercurolModels
LV Yifan
LV YifanModels
Malick Bodian
Malick BodianModels
Oskar Geipel
Oskar GeipelModels
Melanie Ward
Melanie WardStylist
Benjamin Muller
Benjamin MullerHair
Peter Philips
Peter PhilipsMakeup
Shelley Durkan
Shelley DurkanCasting Director

Tags

black man in grey jacket holding bagblack mangrey jacketblack leather bagblack man in grey jacketman in grey jacketman holding bagblack saddle bag

Description

This portrait from the Dior Spring 2025 ad campaign features a black model wearing a structured grey jacket with a high collar, posed against a backdrop of large green tropical leaves. The subject holds a dark textured saddle bag in one hand, accented by a small sculptural brooch on the lapel and a ring. The composition utilizes clean, soft lighting that highlights the refined tailoring and rich textures of the garments. Photographed by Pieter Hugo with styling by Melanie Ward, the image captures a polished, high-fashion aesthetic.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Charcoal (60%)
Jet Black (40%)

Background

Virtual Production Background

Context

Advertising Campaign