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BrandDior
ProjectSpring 2025 Ad Campaign
Three male models posing together against a soft pink background framed by green banana leaves, wearing Dior Spring 2025 menswear

Dior Spring 2025 Ad Campaign 2025

Associated creatives

Kim Jones
Kim JonesDior Men’s Creative Director
Karl Bolander and Ronnie Cooke Newhouse
Karl Bolander and Ronnie Cooke NewhouseCreative Director
Pieter Hugo
Pieter HugoPhotographer
Dugyeong Kim
Dugyeong KimModels
Louis Mercurol
Louis MercurolModels
LV Yifan
LV YifanModels
Malick Bodian
Malick BodianModels
Oskar Geipel
Oskar GeipelModels
Melanie Ward
Melanie WardStylist
Benjamin Muller
Benjamin MullerHair
Peter Philips
Peter PhilipsMakeup
Shelley Durkan
Shelley DurkanCasting Director

Tags

three male models posingthree male modelsmale models posingdior menswear campaigndior menswearmenswear campaignwhite coatdark brown leather bagleather saddle bag

Description

This Spring 2025 ad campaign for Dior features three male models captured in a studio setting against a pale pink backdrop flanked by large green banana leaves. The central figure wears a crisp white coat and shorts over a grey-blue top while holding a dark brown leather saddle bag. Flanking models wear bucket hats, sunglasses, and patterned knitwear including a blue and white floral jacket and a white embroidered sweater. The composition is clean and evenly lit with sharp details highlighting the textures of the apparel and accessories. The Dior logo appears prominently at the bottom margin of the framed image.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Navy (30%)
Chocolate (20%)

Background

Coloured Seamless

Context

Advertising Campaign