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  • ·Dior Spring 2025 Ad Campaign Editorial by Pieter Hugo
BrandDior
ProjectSpring 2025 Ad Campaign
Model standing on a yellow pedestal holding a black handbag wearing a turtleneck sweater and bucket hat amidst large tropical leaves

Dior Spring 2025 Ad Campaign 2025

Associated creatives

Kim Jones
Kim JonesDior Men’s Creative Director
Karl Bolander and Ronnie Cooke Newhouse
Karl Bolander and Ronnie Cooke NewhouseCreative Director
Pieter Hugo
Pieter HugoPhotographer
Dugyeong Kim
Dugyeong KimModels
Louis Mercurol
Louis MercurolModels
LV Yifan
LV YifanModels
Malick Bodian
Malick BodianModels
Oskar Geipel
Oskar GeipelModels
Melanie Ward
Melanie WardStylist
Benjamin Muller
Benjamin MullerHair
Peter Philips
Peter PhilipsMakeup
Shelley Durkan
Shelley DurkanCasting Director

Tags

man standing on pedestalman standingstanding manman holding handbagman holding bagholding handbagturtleneck sweaterbucket hatblack handbagblack bagbrown shortsboots

Description

This portrait from the Dior Spring 2025 ad campaign was photographed by Pieter Hugo with creative direction by Karl Bolander and Ronnie Cooke Newhouse. Styled by Melanie Ward, a model stands centrally on a checkered yellow pedestal against a pale green backdrop framed by large potted tropical leaves and ceramic cat sculptures. The subject wears a light blue turtleneck sweater featuring an illustrated bird and tree graphic, brown shorts, dark boots, a textured bucket hat, and holds a structured black handbag. The styling is complemented by hair from Benjamin Muller and makeup by Peter Philips, capturing a meticulously art-directed studio environment.

Style

Editorial, Vertical, Clean, Organic

Industries

Luxury Fashion Houses

Color

Jet Black (30%)
Caramel (30%)
Powder Blue (40%)

Background

Set-dressed

Context

Advertising Campaign