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  • ·Dior Spring 2025 Ad Campaign Portrait by Pieter Hugo
BrandDior
ProjectSpring 2025 Ad Campaign
Close-up portrait of a man wearing dark sunglasses and a black shirt against a pink wall with large green leaves.

Dior Spring 2025 Ad Campaign 2025

Associated creatives

Kim Jones
Kim JonesDior Men’s Creative Director
Karl Bolander and Ronnie Cooke Newhouse
Karl Bolander and Ronnie Cooke NewhouseCreative Director
Pieter Hugo
Pieter HugoPhotographer
Dugyeong Kim
Dugyeong KimModels
Louis Mercurol
Louis MercurolModels
LV Yifan
LV YifanModels
Malick Bodian
Malick BodianModels
Oskar Geipel
Oskar GeipelModels
Melanie Ward
Melanie WardStylist
Benjamin Muller
Benjamin MullerHair
Peter Philips
Peter PhilipsMakeup
Shelley Durkan
Shelley DurkanCasting Director

Tags

man wearing sunglassesman wearing black shirtman in sunglassesman in black shirtman wearing sunglasses and black shirtasian man wearing sunglassesasian manmansunglassesblack shirtcollared shirt

Description

This close-up portrait from the Dior Spring 2025 ad campaign features a male model wearing dark-tinted sunglasses and a black collared shirt. He has slicked-back dark hair and stands against a soft pink backdrop framed by large green tropical leaves. Photographed by Pieter Hugo with styling by Melanie Ward, the image has a clean, polished studio aesthetic with precise lighting highlighting the sharp lines of the eyewear. The Dior logo appears prominently in bold serif typography at the bottom margin of the frame.

Style

Editorial, Vertical, Clean, Polished

Techniques

Soft Light

Industries

Eyewear

Color

Jet Black (70%)
Silver (metallic) (30%)

Background

Typographic

Context

Advertising Campaign