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  • ·Dior Spring 2025 ad campaign by Pieter Hugo
BrandDior
ProjectSpring 2025 Ad Campaign
Four male models pose on painted pedestals with ceramic animal sculptures against a light blue backdrop for Dior Spring 2025.

Dior Spring 2025 Ad Campaign 2025

Associated creatives

Kim Jones
Kim JonesDior Men’s Creative Director
Karl Bolander and Ronnie Cooke Newhouse
Karl Bolander and Ronnie Cooke NewhouseCreative Director
Pieter Hugo
Pieter HugoPhotographer
Dugyeong Kim
Dugyeong KimModels
Louis Mercurol
Louis MercurolModels
LV Yifan
LV YifanModels
Malick Bodian
Malick BodianModels
Oskar Geipel
Oskar GeipelModels
Melanie Ward
Melanie WardStylist
Benjamin Muller
Benjamin MullerHair
Peter Philips
Peter PhilipsMakeup
Shelley Durkan
Shelley DurkanCasting Director

Tags

four male models posingfour male modelsmale models posingdior menswear campaigndior menswearmenswear campaign

Description

This fashion advertising image for the Dior Spring 2025 ad campaign was photographed by Pieter Hugo, with styling by Melanie Ward and art direction by Karl Bolander and Ronnie Cooke Newhouse. Four male models stand on brightly painted circular and square pedestals against a pale blue backdrop framed by large tropical leaves. Interspersed among the pedestals are decorative ceramic animal sculptures, including cats and dogs in various artistic styles. The models wear contemporary menswear looks designed by Kim Jones, featuring muted neutral tones, tailored trousers, bucket hats, layered outerwear, and small handbags. The lighting is clean and even, highlighting the textures of the garments and the glossy surfaces of the ceramic sculptures. The Dior logo appears prominently in the lower right corner.

Style

Editorial, Horizontal, Clean

Industries

Luxury Fashion Houses

Color

Beige (50%)
Pure White (30%)
Jet Black (20%)

Background

Coloured Seamless, Showroom

Context

Advertising Campaign