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Brand
ProjectSS25
Billboard in an urban street showing a model wearing a dark leather jacket and sunglasses for Cue SS25 campaign.

Cue SS25 2025

Associated creatives

Tags

Description

Outdoor advertising image capturing a large urban billboard displaying the Cue SS25 campaign, created by Creative Director Benjamin Croft. The billboard features a model with dark hair wearing oversized sunglasses, a collared dark leather jacket with utility pockets, and a belted waist, set against a brutalist concrete backdrop. Below the model, the brand name CUE appears in bold white lettering alongside the website address. The surrounding street scene shows modern glass and concrete buildings under natural daylight, creating a sharp contrast between the commercial display and the city environment.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)

Background

Street

Context

Out of Home (OOH)