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ProjectSS25
Billboard ad for Cue showing a model in a grey patterned suit and printed shirt against a concrete wall inside a tiled subway station.

Cue SS25 2025

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Description

This image features a large billboard advertisement for the fashion brand Cue, displayed within a tiled subway station with grey and brown ceramic walls and a stone floor. The billboard, part of the SS25 project and directed by Creative Director Benjamin Croft, showcases a split display of a model wearing a grey patterned tailored suit jacket, trousers, and a dark patterned shirt with an embellished belt. The central portion of the advertisement prominently displays the brand name CUE in clean white sans-serif capital letters. The lighting is ambient and industrial, consistent with underground transit environments, and the overall composition highlights contemporary commercial fashion outdoor advertising.