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Brand
Cue
ProjectSS25
Billboard ad for Cue showing a model in a grey patterned suit and printed shirt against a concrete wall inside a tiled subway station.

Cue SS25 2025

Associated creatives

Benjamin Croft
Benjamin CroftCreative Director

Tags

cue billboard adcue adbillboard adcue ss25 campaignwoman in grey suitgrey suitpatterned suittailored suit

Description

This image features a large billboard advertisement for the fashion brand Cue, displayed within a tiled subway station with grey and brown ceramic walls and a stone floor. The billboard, part of the SS25 project and directed by Creative Director Benjamin Croft, showcases a split display of a model wearing a grey patterned tailored suit jacket, trousers, and a dark patterned shirt with an embellished belt. The central portion of the advertisement prominently displays the brand name CUE in clean white sans-serif capital letters. The lighting is ambient and industrial, consistent with underground transit environments, and the overall composition highlights contemporary commercial fashion outdoor advertising.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Medium Grey (50%)
Jet Black (30%)
Olive (20%)

Background

Carpark

Context

Out of Home (OOH)